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Young European males 'more likely to try mobile dating'Posted on: August 26, 2010 17:01:45
Mobile dating is a popular way of finding love for many young adult males in Europe, new data has revealed.
A study conducted by comScore found 22 per cent of the 11 million people using their phone for a mobile hook-up were men aged between 25 and 34.
In comparison, only 8.7 per cent of females in the same age group used the technological dating method.
It seems singletons in Europe are more likely to give it a try than those in the UK, as just 1.7 million Brits admitted to using mobile dating services.
On the continent, Italians were most likely to try text dating, with 3.3 million people using the service every month, compared to 2.1 million people in Spain and 1.7 million French.
Jeremy Copp, vice-president of mobile at comScore, said it is surprising "how heavily skewed the sites' audiences are to younger males, which creates a challenge for the category to attract more females and increase the possibility of a positive match".
Cnet writer Jasmine France recently advised those who are new to mobile dating to take a look at other profiles for some inspiration before writing about themselves.
Online dating can help you find love while on the move.
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