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What term of endearment do you prefer to use, babe?

Posted on: January 28, 2013 14:37:12

What term of endearment do you prefer to use, babe?There has been a shift in our preferred choice of pet names for loved ones, according to a new survey.

Gone are the days when we referred to our other half as 'darling', with 'babe' or 'baby' now becoming the most popular term of endearment.

Speaking to British couples, LoveHoney found that the best-selling raunchy novel 50 Shades of Grey could have influenced the change in nicknames for one another.

EL James' book, which appears to have made an impression in every area of our intimate relations, is likely to have had an impact in the increased usage of 'baby', with Christian Grey, the protagonist, signing off his messages to his lover as 'Laters baby'.

Neal Slateford, co-founder of the adult toy company, said the way pet names have changed over the years shows we are getting even more affectionate towards each other and are becoming less formal.

"As a nation, we are learning to lighten up when it comes to love and sex. That has to be a good thing," he added.

Also making an appearance in the list were 'love', 'sweetheart' and even the less flattering pet name 'stinky'.

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