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Two thirds of Britons 'feel starved of affection'Posted on: September 10, 2013 11:49:32
Affection is often considered one of the most important aspects of any relationship, as couples take time to ensure they feel physically connected to their partner.
But this is not the case for all romantic pairings, as new research has uncovered as many as two-thirds of Britons feel starved of affection from their other half.
A study commissioned by Durex Embrace revealed that the "work-hard, play-hard" lifestyle adopted by many 25 to 54-year-olds is impacting sex lives across the country, leaving many people in desperate need of a spot of TLC.
Up to six in ten couples said they would like to dedicate more time to kissing, cuddling and being generally touchy feely with their partner.
Worryingly, some respondents admitted they are lucky to have sex more than four times a month, with many smooching and hugging just once or twice each day.
Researchers, who questioned 2,000 adults, found that one-third of couples can very often go days without even touching each other, while one in 20 never kiss and seven per cent said they do not cuddle their other half.
Some 22 per cent said that when spending time with their partner, they will usually sit at opposite ends of the sofa, rather than cuddling up.
It seems that the modern couple is now less likely to be affectionate in person, choosing rather to send romantic comments on Facebook or Twitter.
When questioned about the reasons why they spend so little time showing each other affection, 55 per cent admitted they are usually tired after a hard day at work.
Commenting on the findings, Susan Quilliam - relationship psychologist for Durex Embrace - said: "We live such busy, tiring lives that we end up putting intimacy right to the bottom of the agenda.
"But it’s a serious mistake. A shocking two-thirds of us lack physical touch and emotional connection – and if that need isn't met, our relationships suffer.
"We all know, deep down, that we need more touch; we need to talk about our feelings and the things that are important to us."
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