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The 60-second social media rule

Posted on: October 1, 2013 16:44:25

The 60-second social media ruleHow often have you posted a selfie online - only for noone to react to it? How do you feel when a lack of likes or comments seemingly makes you appear unloved??

According to new research by Tesco Mobile, most people in the UK suffer a "social media meltdown" if they don't receive any reaction from friends and family on Facebook and the like after just 60 seconds.

The survey reckons 13.3 million people across the country suffer from this impatience in waiting for replies, retweets and endorsements - far more than perhaps would in the real world.

People using online dating feel the pressure the most, with 43 per cent of us expect a reply or like to a message or status within a minute before we start to feel all stressed.

Facebook users were the second most demanding, with 38 per cent here expecting to receive a like to a change on their profile within the golden period.

This was followed by Instagram, with just over one in three people on the photo-sharing website admitting feeling frustrated over a lack of attention 60 seconds after posting something.

Speaking to the Daily Mail, Tesco Mobile chief executive Anthony Vollmer said: "Smart phones and social media have transformed the nature of how we communicate and their instantaneous nature means we are not just constantly in touch, but also craving an immediate response."

It appears as though our impatience isn't just limited to social media, either. The survey found that we're willing to wait an average of just four minutes to be served at a bar or be waited on at a restaurant, while six minutes is our limit when waiting at the bus stop or train station.

So next time you post a picture of yourself from a night out, on holiday or doing any number of fun things and it seems like noone cares, don't worry - as you're probably not alone.

If you'd like to have some fun and meet new people, try online dating!ADNFCR-2828-ID-801644574-ADNFCR

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