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Online dating 'a form of marketing'

Posted on: November 24, 2010 11:54:46

People should think of online dating profiles as marketing, when deciding how to make themselves seem attractive to other singles.

This was the advice given by marketing expert and relationship guru Kate Houston who explained in an interview with Marketplace the best ways to appeal to others.

She described the importance of beginning the information section of a profile by including what a person has to offer rather than listing what the individual wants.

"I'm always writing in a way that will attract the end user. And that tries to target the right demographic," Ms Houston commented.

These are techniques that she believes should be applied when looking for love online.

As in advertising, it is vital to know the target audience and include aspects that will appeal to the right demographic, it was suggested.

Ms Houston believes that the first line of a profile can make or break whether a person will be intrigued enough to get in contact.

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