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Luxury handbags can do wonders for your love lifePosted on: July 25, 2013 16:34:18
Many of us don't need another excuse to splash out on the latest designer handbag, but one new study reveals that it might actually be good for us!
The study at the University of Minnesota suggests that buying luxury items can help to keep those love rivals at bay.
Buying an expensive bag or designer item is seen as a status symbol and can help to ward off competition and keep paws off your man. But just how does this bizarre rule work?
In the test of 649 women, luxury products were found to function as a signaling system directed at other women who pose a threat to their romantic relationships. Just like showy displays in the animal kingdom, expensive clothes or high-speed cars were seen as warnings to potential competition and made sure they stayed well away.
The co-authors of the study defended extravagant purchases, saying women had a right to safeguard their relationship.
Professor Vladas Griskevicius said: "It might seem irrational that each year Americans spend over $250 billion (£163 billion) on women’s luxury products with an average woman acquiring three new handbags a year, but conspicuous consumption is actually smart for women who want to protect their relationship."
He added: "When a woman is flaunting designer products, it says to other women ‘back off my man'."
PhD student Yajin Wang revealed: "Regardless of who actually purchased the items, other women inferred that the man had something to do with it and is thus more devoted to her."
However, items were also seen as a massive confidence boost. Women toting the latest Louis Vuitton has higher self-esteem and views of self-worth, meaning that they were more positive and content in themselves.
Looking good is a great ways to stay on top form and feel great in your relationship and even find a new partner.
So, get your credit cards at the ready, ladies - Gucci, Chanel, and Fendi are waiting for you!
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