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How much to look a million dollars?Posted on: September 26, 2013 15:12:13
So, you've been chatting with some guy you've met through online dating and you've got a special feeling about this one - and you've agreed to meet up next week.
You want to look perfect - you don't get a second chance at a first impression - and you're prepared to go all out to impress.
So what will the damage to your bank balance be? According to a new survey, it's £323.
According to the study by marketing company Cream UK, two-thirds of women say the more important the occasion, the more they're likely to spend on an outfit.
Despite this, only one in four actually believe that the more you spend, the better you'll look.
The same research revealed that one in five believe it's essential to buy everything new - including underwear.
It appears that we are creatures of habit, too - with three-quarters of respondents saying they tend to stick to the same shops when looking for a new outfit.
The £323 figure is all in, as well - including a hat (£30), a jacket (£67), a bag (£46), a dress (£70) and a pair of shoes (£51). For the mathematically astute among you, the remaining £59 gets splurged on makeup and hair.
A Cream UK spokesperson said: "Just because a dress is expensive doesn't necessarily mean it will look good."
The survey also found that one in three would specifically push the boat out to impress a partner's ex, while the same number would go all out to impress someone they fancied.
Cream UK has just launched a new study, which plans to look at the buying habits of people who spend over £100 a month on clothes and accessories - which accounts for just 15 per cent of the population.
If you're on the lookout for a new partner, try online dating.
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