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Google searches influence who we date, research suggests

Posted on: October 17, 2012 15:26:59

Google searches influence who we date, research suggestsUK singles who have turned their attentions online when looking for love might be interested in recent evidence suggesting that Google searches can in fact influence who we date.

In a study by Harris Interactive for BrandYourself, research shows that search engines are becoming a driving force behind a number of important decisions, including who we vote for, who we do business with and surprisingly, even who we start a relationship with.

Speaking to 2,570 adults in the US, it found that romantic-related enquiries were the most common search, with almost half of those asked in the study admitting to looking online for a potential date, significant other, or ex partner.

As a result, the research identified that turning to the internet to find a new partner had resulted in 51 per cent of Americans discovering something that had "solidified their decision" to go on a date with someone.

Considering what is on your dating profile might be one way of making sure you are an attractive proposition for potential dates searching online.

Peter Spalton recently suggested people told the truth on their profile and considered how they worded things to avoid giving the wrong impression.

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