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Flirting more effective on 'sunny days'

Posted on: February 4, 2013 09:34:14

Flirting more effective on UK singles looking for love might have to wait a few months before they find the one, if a recent study is to be believed.

According to a new French report, which was published in the Social Influence, it doesn't matter how drop-dead gorgeous you are or how seductive your flirting technique might be, you're still less likely to bag yourself a new partner at this time of year.

Findings by Nicolas Gueguen from the University of South Brittany looked into environmental issues that could influence a person's decision when being asked for their phone number.

Approaching 18 to 25-year-old women who were walking alone, he tried his luck and asked for their number during both sunny and cloudy days, when the temperature was about the same.

The results shockingly found that a bit of Vitamin D is likely to put women in a better mood and you in a better light – with over a fifth of females willing to offer their number during a sunny day, whereas only 13.9 per cent were willing to share their digits on the cloudy days.

Previous findings by other researchers have suggested that other environmental factors can make people more likely to flirt, such as nice smells, romantic music and even specific colours.

Last year, two studies found that the tones you wear can also impact your luck in love.

The first, by Cotton USA, found that single men wearing a pink shirt are more likely to find success when searching for a new partner than other hues.

Its findings suggested that guys who wear the pastel colour are more likely to not only earn more money but also have a greater chance of attracting compliments from the fairer sex.

Ariel also claimed in 2012 that 36 per cent of women accepted date offers from men sporting a purple garment, which is something to bear in mind gents if you can't wait until the dark clouds vanish before you bag yourself a new partner.

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