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Fifty Shades effect has 'improved sex for Brits'

Posted on: January 2, 2013 14:07:51

Fifty Shades effect has Sex was better for the majority of Brits in 2012, thanks to one factor in particular, research has found.

The 'Fifty Shades effect', a term coined after the best-selling adult novel Fifty Shades of Grey and its two sequels, has resulted in as many as three-quarters of people admitting they thought their love life has improved over the last 12 months.

Speaking to 1,000 people, Lovehoney found that a fifth of people put their success in bed down to the steamy book, which has sold 60 million copies worldwide.

Experimentation, greater frequency and a boost in confidence when it came to being intimate were other factors people said had helped make 2012 a more amorous year.

EL James' trilogy, dubbed 'mummy porn', has reportedly helped to boost lingerie and sex toy sales, as well as being of benefit to couples all over the country.

Neal Slateford, co-founder of Lovehoney, said it was good to see that people are taking on board what they read and are re-enacting it in the bedroom.

"With the movie going into production next year, I think 2013 could be even steamier," he added.

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