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Confidence 'is most attractive quality'

Posted on: June 24, 2013 14:58:32

Confidence Getting yourself back into the dating game after a break-up is a big step for anyone, but it is your confidence - and not your looks - that will guarantee you find a new partner, researchers have found.

A study conducted by the QVC shopping channel revealed men are more attracted to women who exude self-belief over any other characteristic - which could encourage shy singles to adopt a more outgoing approach to relationships.

Analysts found that ladies themselves would like to be more confident and value this attribute more than sexiness, intelligence, glamour, femininity and youthfulness.

Respondents voted talented British songstress Jessie J as the celebrity they would most like to emulate, as the 25-year-old's high self-esteem and fearless attitude - as well as her bold make-up style - set her apart from the rest.

However, most women admitted they do not have the confidence to emulate the Voice coach's daring look, with many claiming they usually opt for a more natural-looking choice of cosmetics like the Duchess of Cambridge.

Despite this, the majority of ladies admitted self-belief is an important factor - especially when attending job interviews, enjoying a night out with friends and going out on a date with a handsome stranger.

Having a tan was found to be one of the main confidence boosters for single women, while having nicely-shaped eyebrows, red lips and rosy cheeks were also important.

Rihanna, Cheryl Cole and Cheryl Cole were noted with Jessie J as the main style crushes for fashion-conscious ladies.

Commenting on the findings, Jo Lee - buying director for beauty and jewellery at QVC - said: "Women love the look of a confident icon but don't have the courage to wear it themselves which is such a shame.

"You don't have to go from neutral to pillar box red lips in one jump, start with a cherry gloss and build up from there.

"Make it a rule to try something new every month and before you know it you'll be wearing that bold make-up look you've always craved."ADNFCR-2828-ID-801603072-ADNFCR

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